Landscape Society: A Study on the Communication Effect of “Humanization Trend” of Video with the Support of Virtual Technology: A Case Study of Arts and Culture Programs

Abstract

Virtual technology has been developing in recent years, and virtual hosts have appeared in major TV programs. In this paper, from the perspective of media evolution, taking Xiao Yang in Hello Saturday as an example, we use content analysis and questionnaire survey to explore the impact of the degree of interaction between virtual characters and hosts on user experience, and find that the degree of interaction is positively correlated with the degree of discussion, authenticity, satisfaction and virtual host evaluation. This paper is in order to promote the efective integration of virtual characters and real characters in one scene. It provides a reference for the rational allocation and utilization of virtual host resources in the TV industry.