Research on the Importance of Corporate Brand Design in the Development of Chinese Enterprises

Abstract

Brand design is the most intuitive corporate visual communication signal presented to consumers by a company. It is the consumer’s intuitive impression of the product and even the company. A corporate brand with strong visual impact, catchy cultural concepts, and strict and serious behavioral capabilities is very important to the company. Development is crucial. The visual recognition system embodies the artistic visual processing of the corporate cultural concept, and transmits it quickly and intuitively to consumers. With an excellent visual image, it forms a memory symbol in the consumer’s psychology, which can enhance consumption and bring to the enterprise Economic benefits, to achieve the perfect combination between brand and enterprise development. Combining today’s social cultural symbols and cultural concepts, creative design and research on corporate brands, enhancing consumers’ visual memory, and achieving product recognition are the research on the importance of corporate brands in corporate development. Therefore, it is necessary to explore the relationship between corporate brand and corporate development. It is very important for companies to establish a good corporate brand image.