Ways to Enhance the Transmission Power of TV Literary Publications
DOI:
https://doi.org/10.37420/j.cer.2020.063Keywords:
Communication; TV books; National readingAbstract
As a derivative publication of TV programs, literary and art TV books need to rely on the main attraction of TV programs to be published by taking advantage of the situation. Once the program broadcasting plan stops, they will disappear in people's vision. However, today when the country is vigorously promoting the nationwide reading, how to enhance the infuence of literary and art TV books and make the high-quality cultural works popular among the public last forever is a problem faced by every press and publishing industry worker. In the face of the increasingly ferce market competition in China's publishing industry, how to improve the infuence of high-quality books is also the topic of the healthy development of the publishing industry.
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- 2025-04-22 (3)
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