Super Assumption: The “Second Contract” between “Super Readers” and Audience in We Media Era

Authors

  • Daidong Qiu

DOI:

https://doi.org/10.37420/j.adr.2020.007

Keywords:

Hypothetical; Super Reader; Short Video of Literary Adaptation; Film; Drama

Abstract

Hypothesis is the psychological tacit understanding between the recipient and the creator. Short video adapters, as “super readers”, create a lot of “noise” that destroys the authenticity in the “secondary creation” of the original work. The audience’s information receiving mode, which is based on the logic of reason, avoids the “noise” and accepts the assumption. The relationship between the audience and the adapters is characterized by sharing and collusion. Based on these two points, the assumption of short video adaptation is upgraded and enlarged, and the hypothetical contract formed also shows strong persuasion. As a result, a new contractual relationship has been formed between the audience and the “super reader”, which is a hypothetical “secondary contract” based on the original work.

Author Biography

Daidong Qiu

Guangzhou College of Technology and Business, Guangzhou, China

Downloads

Published

2020-12-31

How to Cite

Qiu, D. (2020). Super Assumption: The “Second Contract” between “Super Readers” and Audience in We Media Era. Art & Design Research, 1(1). https://doi.org/10.37420/j.adr.2020.007

Issue

Section

Articles (2020)

Categories